Is the new AI a useful tool? Yes, a tool with many uses. It can help us code faster and be our concierge, our stenographer, and so on. It can turn the value-neutral dials technology has manned since the Industrial Revolution: efficiency, automation. But to answer Paul Ford’s old question: What can this thing do, what is it promising, that isn’t just an optimized version of already extant processes? Its promise is to finally personalize the Algorithm — to fix all its alienation factors, to make it the thing that gives us what we really want. And it will fail in this. It can’t make us feel truly heard and seen because the “for you” funnel spirals us into isolation. And it can’t show us something truly new because it’s not built that way.