Liquid modernity seems to prefer the individualistic approach to immortality through the symbolic (in either the memory of one’s children or in leaving traces in the collective memory) by making a mark on history. The self-centered and celebratory road of stardom, self-aggrandizement, and public exposure seems to be the contemporary strategy of choice in order to achieve immortality.
Lars Schmeink, Dystopia, Science Fiction, Posthumanism, and Liquid Modernity